Most people think an “offer” is just the product or service they’re selling… but that’s only the tip of the iceberg.
If you’ve ever wondered why some offers convert like crazy while others fall flat, this article holds the answer.
It’s not about being louder or flashier — it’s about understanding something deeper.
Curious? You should be.
An offer is NOT just the product or service you’re selling.
An offer = your product + everything else you include to increase the perceived value.
It’s the complete package that makes someone say,
“Wow… I’d be crazy not to buy this!”
🧩 A Great Offer Includes:
- ✅ The Core Product
The main thing you’re selling (course, software, service, coaching, etc.) - ✅ Bonuses
Additional items that make the core product more useful, faster, or easier to implement
(Templates, checklists, swipe files, mini-courses, community access, etc.) - ✅ Guarantee
Risk reversal — money-back guarantee, satisfaction guarantee, etc. - ✅ Urgency & Scarcity
Limited time, limited spots, bonuses expire, etc. - ✅ Unique Angle or Hook
Why this offer is different or better than others — even if similar - ✅ Price Framing & Value Stack
Explain the true value of each part → then show the total → then discount
(This makes the offer feel like a steal.)
🔥 Example:
Let’s say you’re selling a $97 course on “How to Build a Sales Funnel.”
If you just offer the course, that’s just a product.
But if you package it like this:
- ✅ The Funnel Course ($97 value)
- ✅ Bonus 1: Plug-and-play funnel templates ($197 value)
- ✅ Bonus 2: Headline swipe file ($47 value)
- ✅ Bonus 3: Private Facebook group ($197 value)
- ✅ Bonus 4: 30-day funnel launch calendar ($97 value)
- ✅ 30-Day Money-Back Guarantee
- ✅ Special Price: $97 (Total Value = $635)
Now that’s an irresistible offer. 😍
🧠 Russell’s Quote:
“People don’t buy products — they buy offers.”
✅ Summary:
An offer = product + bonuses + positioning + urgency + guarantee + value stacking.
It’s everything you include to make the product feel too good to pass up.
Offers for physical products work the exact same way as for digital products — it’s just about packaging the product + extra value in a way that makes it feel irresistible.
📦 What Is an Offer for Physical Products?
✅ Product + Bonuses + Experience + Scarcity + Guarantee = Irresistible Offer
Even if you’re selling something simple like a water bottle, notebook, t-shirt, or supplement —
you can turn it into an offer that stands out and sells more.
🧩 Components of a Physical Product Offer
- ✅ The Core Product
The actual physical item (e.g., a premium leather notebook) - ✅ Bonus Items
- Free accessories (e.g., a pen with the notebook)
- Guides or booklets (e.g., “How to use journaling to plan your perfect day”)
- Stickers, pouches, digital downloads, exclusive content access
- Free samples of another product
- Bundle with 2 or more items together at a discount
- ✅ Limited-Time Discount or Bundle Deal
- “Buy 2, Get 1 Free”
- “Only 200 available at this price”
- ✅ Guarantee / Risk Reversal
- 30-day no-questions-asked return
- “Love it or get your money back” guarantee
- ✅ Scarcity & Urgency
- “Only 24 left in stock”
- “Free bonus ends tonight”
- Countdown timer on the page
- ✅ Unique Angle / Hook
- “The notebook that helps entrepreneurs 2x their productivity”
- “Organic cotton t-shirt made for minimalist travelers”
- ✅ Value Stack
- Show the real value of the whole bundle
- Example: Notebook: $29
Bonus pen: $5
Journal guide: $19
Total value: $53 — You pay only $29
🔥 Real Example:
A Fitness Supplement Offer
- Core: Pre-workout formula bottle
- Bonus 1: Free shaker bottle
- Bonus 2: 7-day workout plan (PDF or print)
- Bonus 3: Access to private FB group
- Guarantee: 60-day money-back
- Urgency: “Only 100 bottles with bonus left”
- Price: $39 (Value: $89)
Now it’s not just a supplement — it’s a full transformation kit.
✨ Summary:
Even physical products can (and should) be sold as offers, not just “things.”
Add perceived value, urgency, and an emotional hook to make your product feel unmissable.
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