Most people think an “offer” is just the product or service they’re selling… but that’s only the tip of the iceberg.
If you’ve ever wondered why some offers convert like crazy while others fall flat, this article holds the answer.
It’s not about being louder or flashier — it’s about understanding something deeper.
Curious? You should be.
An offer is NOT just the product or service you’re selling.
An offer = your product + everything else you include to increase the perceived value.
It’s the complete package that makes someone say,
“Wow… I’d be crazy not to buy this!”
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