In eCommerce, LTV stands for Customer Lifetime Value, and it’s one of the most important metrics for understanding how valuable a customer is to your business over the long term, not just after their first purchase.
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What is an Offer in Marketing?
Most people think an “offer” is just the product or service they’re selling… but that’s only the tip of the iceberg.
If you’ve ever wondered why some offers convert like crazy while others fall flat, this article holds the answer.
It’s not about being louder or flashier — it’s about understanding something deeper.
Curious? You should be.
An offer is NOT just the product or service you’re selling.
An offer = your product + everything else you include to increase the perceived value.
It’s the complete package that makes someone say,
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“Wow… I’d be crazy not to buy this!” -
Best Niches for Shopify Store
Running Facebook ads for Shopify stores can be super profitable, but the key is picking the right niche, ones where:
- People are impulsive buyers
- The product solves a clear pain point or desire
- Visuals can grab attention in a scroll
- Margins allow for ad spend
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What is Good ROAs for eCommerce
If you’re running an eCommerce business, you’ve probably heard the term ROAS tossed around a lot.
But what exactly is ROAS, and why is it so crucial to your store’s success?
In this post, we’ll break down what ROAS means, how to calculate it, and most importantly — how to improve it so you can scale your profits faster.
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